Learn How Your Customers Think
This course is all about being able to make a sale more often.
When you understand people’s purchasing behaviour; you know the buttons to push in order to get a reaction -and ultimately a sale.
As such this course is particularly useful for anyone wanting to work in:
- Sales
- Marketing
- Public Relations
- Advertising
- Running their own small business
- Retail
- Running an online business
As you progress through each lesson; you will be provided with a range of ways you can expand your learning. By choosing what tasks you do and don’t undertake; you can expand in areas that interest you most, and skip areas of less interest.
This 20 hour short course covers 6 lessons that help you understand how consumers think and how to ensure this benefits your business’ marketing plans and ultimately your bottom line. The topics covered in this short course include what is marketing psychology, who we sell to- understanding the consumer, the psychology of consumer behaviour, market research techniques, where we sell and how we sell- advertising and marketing.
Once you understand more about your customers, you will be able to make more informed strategic decisions about your business and the direction that your marketing needs to take.
At the end of each lesson, you will be given a short interactive test to undertake, which will provide an indication of how your learning is progressing. Upon completing the very last lesson, you will be offered a more thorough automated test or examination. This final assessment can be undertaken at any time of day or night; and any day of the week; and if you achieve an overall pass; you will be able to obtain a “certificate of completion” with your name and completion date on it.
Course Structure
LESSON 1 WHAT IS MARKETING PSYCHOLOGY?
An Overview
Roles in Marketing Psychology
Qualifications and Jobs
Applications of Marketing Psychology
Myths About Marketing Psychology
Future Directions
Review What You Have Been Learning
LESSON 2 WHO WE SELL TO – UNDERSTANDING THE CONSUMER
Principles of Marketing Psychology
The Buying Process
Target Market
Geographic
Demographics
Psychographics
Other Influences on Consumers
What We Sell
Review What You Have Been Learning
LESSON 3 PSYCHOLOGY OF CONSUMER BEHAVIOUR
Introduction
Gestalt Principles of Perception
The Iceberg Principle
The Dynamic Principle
Emotions and Buying Behaviour Response
The Meaning of Colours
Review What You Have Been Learning
LESSON 4 MARKET RESEARCH TECHNIQUES
Introduction
Gathering Data
Testing Products
Testing Advertisements
Market Segmentation
Review What You Have Been Learning
LESSON 5 WHERE WE SELL
Shops
How People Purchase Stock Items
Online
Tips on Where to Sell
Review What You Have Been Learning
LESSON 6 ADVERTISING AND MARKETING – HOW WE SELL
Ethics of Advertising and Marketing
Review What You Have Been Learning
